As an ambitious student, you learn one thing quickly: if you really want to succeed in life, you have to leave Twente. You need to head for the Randstad– that’s where it all happens. Shiny façades, powerful multinationals and flashy job titles. With your fresh diploma in hand, you are ready to make an impact and climb the ladder of success – on your way to happiness. Just as America has its ‘Dream’, we in the Netherlands have our own version: the Randstad Dream. A dream that effortlessly sweeps up many ambitious, highly educated young people.
Admittedly, for a while I too thought success resided in a Zuidas-style office tower. My studies in International Business fuelled the idea that prestige, money and happiness were to be found there – and that this was what one should aspire to. But somewhere along the way I began to wonder: what is actually worth striving for? Status? Salary? Meeting self-imposed expectations? Or is it about autonomy, control, space, the freedom and opportunity to shape your own life?
‘Perhaps the key to a good life lies not in how far you go, but in how well you land’
The more I spoke with friends who had left for the Randstad, the more my impression changed. The reality often turned out to be less glossy than advertised. The work? The same spreadsheets, deadlines and difficult clients – but with more pressure and less breathing space. The difference? Five others lined up for your spot. A flat? Half the size, double the price. Saving money? Forget it. An oat cappuccino and sourdough loaf? Fifteen euros. Is it worth it? The question lingered: do you work to live, or live to work?
I will admit: Amsterdam is enticing with its flair, bravado and charm, but not everything that glitters is gold. In comparison, Twente doesn’t sell itself as well. Twente requires time, depth and a little exploration. No glitter, no empty promises – but room to grow, affordable housing, nature, and no daily traffic jams or overcrowded trains. Not an optical illusion of prestige, but a foundation for quality of life.
Do you still think you have to leave Twente to ‘make it’? Look again. What does ‘making it’ really mean to you? Are you chasing your own dream – or just the story everyone says you ought to want? Perhaps the key to a good life lies not in how far you go, but in how well you land. And perhaps; the future you truly dream of lies just a bike ride away.
Julius Smit,
Chair of the Young Twente Board, Policy Adviser Strategy & Policy, and University of Twente alumnus
roots
This article appeared earlier this week in ROOTS, the regional career magazine of U-Today published in collaboration with Twente Board.
The magazine aims to inform, inspire, and activate UT students by providing insight into career opportunities within the Twente region. It serves as a connecting platform, bridging students and the regional labour market.
Companies are given a stage to showcase their organisation, company culture, and job opportunities to young talent.
Through the magazine, they can connect directly with their future employees by highlighting internships, traineeships, and entry-level positions.
Read the full magazine here.
