The UT will start a large inquiry on its image and charisma. Using the UT website, students, employees and alumni are asked for their opinion on the university. In a later stage, outsiders will also be able to voice their opinion on the `brand´ that is the UT.
The survey is being conducted by Newcom Research & Consultancy. The motivation, according to Gerard van Emous of the Communication Department, is to determine whether the UT is still `entrepreneurial'.
`We may think it is, but we want to see confirmed that we're on the right track. Maybe people think differently, that the UT must work harder on its charisma, maybe even change its logo and style. The central question of all of this is: what binds us?'
The logo is indeed a bit outdated, especially when the deeper meaning is laid out: a mixture of the core technical and social sciences. The sell-by date of this symbol is overdue, according to the new Executive Board, says Van Emous. Times have changed, new values apply since the arrival of Anne Flierman, like transparency, reliability and ambition. Next to that is an administrative agenda with the priorities of the UT for the next few years. Some of the new priorities include quality control on the field of research, modern and efficient management, internationalization, and human resource management. A steering committee has been formed to conduct the research.
Trans. H. van Dorp
