An UT-initiative focused on alleviating poverty
PC3 for BoP(Product Co-creation Center for the Base of the Pyramid) is an initiative which originated at the University of Twente. Its goal is to create specialized support centers where creative people from the base of the pyramid can start up their own company. We have interviewed a group of experts from UT, who have founded the PC3 project. They are: researchers Juan Manuel Jauregui-Becker from OPM, whose field of expertise is design and product development,Laura Franco-Garcia specializing in sustainable development (CSTM) and professor Aard Groen, expert in innovative entrepreneurship and the leader of VentureLab.
